Industries · Home services
Websites for home services companies that need the phone to ring.
Six home services builds, from a single-truck operation to one of Minnesota's larger roofing contractors. Every one of them measured on booked work, not on compliments.
See what we'd doWhat should a home services website actually do?
A home services website has one job: turn someone searching at 9pm into a booked job. That means pages that load fast on a phone, service areas stated plainly, proof you actually show up, and a way to book that takes seconds. Everything else is decoration until those four are handled.
- Topline revenue after the rebuild
- $1.58M
- Same Day Garage Door
- Average landing page conversion across campaigns
- 16.75%
- Same Day Garage Door
- Booked jobs, year over year
- +25%
- Same Day Garage Door
Why most home services sites underperform
The common failure is not ugliness. It is that the site was built as a brochure for a business that needed a salesperson. A homeowner with water coming through the ceiling is not reading your About page. They are deciding, in about eight seconds, whether you cover their town, whether you are open, and whether other people like them trusted you. Most sites make all three of those hard to find.
- Service areas buried in a footer, or missing entirely, so nobody knows if you cover them
- Phone numbers that are not tap-to-call on the device most people are using
- Reviews sitting on Google and nowhere on the site, where the decision is being made
- One generic contact form standing in for booking, emergency calls, and quotes
- Pages heavy enough that a homeowner on cell service leaves before they load
What we build into a home services site
Every build starts from the path a customer actually takes, then works backward into design. That ordering is the whole method, and it is why conversion is not something we bolt on at the end.
- A page per service and per service area, so you can rank for what people search rather than one page trying to cover everything
- Booking that fits how you work, whether that is a form, a scheduler, a phone bank, or all three
- Real proof placed where hesitation happens: reviews, licence numbers, warranty terms, job photos
- Speed treated as a requirement, because a slow page on cell service is a lost call
- Tracking that ties a call or a form back to the page and campaign that produced it, so spend has a feedback loop
- Search and AI visibility built in from the start, not sold back to you later as a separate project
Built for the way the work actually runs
Home services businesses are run by people who are on jobs during the day. The site has to keep working without becoming another thing to manage. You own the site, the domain and the files from day one, and if you want to change a price or add a service area yourself, you can, without breaking the layout or calling us. Nothing here is held hostage.
Six home services builds
Every project below shipped and is running. The numbers are the client's, not projections.
01Same Day Garage Door Services
Home services · Arizona
45+ page rebuild with tracking and A/B testing. 16.75% average landing page conversion across campaigns, a 25% increase in booked jobs year over year, and $1.58M in topline revenue.
02MNRC
Home services · Minnesota
A lead-focused foundation for one of Minnesota's larger roofing contractors.
03True North HVAC
Home services · Minnesota
Nine years of referral business, finally backed by real marketing infrastructure.
04Northland Refrigeration
Home services · Minnesota
A commercial HVAC firm's site rebuilt to match an institutional reputation.
05Kingfisher Construction
Home services · Minnesota
Conversion designed in from the wireframe, never bolted on at the end.
06Fan Pivot
Home services · Minnesota
A launch platform for a hardware startup's breakout first year.
Send us the site you have now.
You will get a straight answer about what is worth fixing first, and whether it is worth working with us at all.
Book site reviewWhat home services owners ask us.
How much does a home services website cost?+
It depends on how many pages you actually need, and that is published rather than quoted on a call. Five pages is $3,500, six is $5,000, and up to sixteen is $9,000, which is the tier most home services companies land in once every service and service area has its own page. Additional pages run $250 to $750 each. Full pricing is on the pricing page.
Will I rank for my service areas?+
You will have a page worth ranking for each one, which is the part most sites are missing. Ranking itself depends on your market and how competitive it is, and anyone promising a position is guessing. What we control is that the pages exist, load fast, say where you work, and are readable by both Google and AI assistants.
Do I own the site?+
Yes. The site, the domain and the files are yours from day one. That is true on every plan, and it stays true if you ever stop working with us.
Can I update prices and service areas myself?+
Yes. The build is structured so your team can handle routine updates without breaking anything. Bigger changes get a straight quote first, and on a care plan light edits are included with no clock running.
How long does a build take?+
It depends on scope, and the first conversation gives you a realistic plan rather than a manufactured deadline. A focused home services build is usually measured in weeks, not quarters.
We already get everything from referrals. Why bother?+
Referrals are the best lead source you have, and a site does not replace them. What it does is stop losing the ones who look you up before calling, and give you something that works when referrals slow down. True North HVAC came to us after nine years of referral-only growth for exactly that reason.