01 · The before
New ownership, strong reputation, and a website that belonged to someone else.
Northland Refrigeration is a commercial HVAC company serving school districts, government buildings, and large institutional clients across Minnesota. When the new owner acquired the business, he inherited an established name with real credibility. What he didn't inherit was a website that reflected any of it. For a company doing work at that level, showing up online with a dated website wasn't just an oversight. It was a liability.
02 · What we did
Build a site that communicates the authority the business had already earned.
Commercial HVAC clients aren't browsing review sites. They're vetting vendors, checking references, and looking for signals that they're dealing with a serious operation. So the goal wasn't just to make the site look better. It was to make it speak the right language to the right people.
What we shipped
- Deep discovery to understand commercial HVAC industry language and client expectations
- Moodboard to establish a professional, authoritative visual direction
- Wireframe to map the user experience before design began
- Full development, launch, and handoff
03 · The result
The owner now has a site he's confident sharing externally, with prospective clients, existing accounts, and in any professional context where the business is being evaluated. The website no longer works against the reputation. It backs it up.
04 · In their words
★★★★★
Fourth Street Agency provides a world-class customer experience.
I would recommend them to anyone looking to build a custom website.
Josiah Tiegs, Owner, Northland Refrigeration
