01 · The before
One of Minnesota's larger roofing contractors had a website that didn't reflect the size of the operation.
MNRC is a commercial and residential roofing contractor serving Minnesota and Wisconsin. They're not a small shop. But their website wasn't keeping pace with their growth or their updated sales and marketing direction. For a company where the website sits at the top of the lead generation funnel, that gap was a real problem.
02 · What we did
Rebuild the site with lead generation as the primary design constraint, not an afterthought.
Most roofing websites are built to look professional. This one was built to convert. We started with discovery to understand MNRC's sales process, their target customers, and the specific jobs the website needed to do in their funnel, then designed the wireframe with conversion in mind from the start.
What we shipped
- Discovery to understand the sales funnel, target audience, and lead generation goals
- Moodboard to define a visual direction appropriate for a large regional contractor
- Wireframe and UX design with lead generation as the primary constraint
- Full build, quality control, and launch
- Ongoing support and maintenance retainer
03 · The result
MNRC now has a website that matches the scale of their operation and supports their updated sales and marketing strategy. The site is the foundation of their lead generation funnel, built to do that job properly, not just look good doing it.
