01 · The before
A family-owned HVAC company preparing to scale, with almost no marketing infrastructure to build on.
True North HVAC is a residential and commercial HVAC company serving northern Minnesota, in business since 2016. They're good at what they do. But for nearly a decade they'd grown entirely on partnerships, word of mouth, and referrals, with no real investment in their brand, their digital presence, or their marketing. That approach works until it doesn't. They had set a clear goal to scale toward a PE acquisition, which meant operating like a company worth acquiring.
02 · What we did
Build the marketing foundation the business needed to support its growth ambitions.
An HVAC company aiming at PE-level scale needs to look the part. That means a professional website, a clear brand identity, a marketing plan, and the ability to generate leads outside of referrals. We started with an extended discovery and marketing planning process to understand their market and growth goals, then built the full infrastructure. The website was live in four weeks.
What we shipped
- Extended discovery and full marketing plan development for a business launching into paid acquisition
- Full website build with brand alignment, completed in four weeks
- Google Ads campaign build targeting high-intent HVAC searches
- Ad creative development
- Ongoing campaign management
03 · The result
4
weeks from kickoff to professional website launch
True North HVAC went from a referral-dependent business with no marketing infrastructure to a company with a professional website, a clear brand, a marketing plan, and active campaigns, all in place to support their growth toward acquisition.
