01 · The before
A Napa Valley winery with a compelling story and no good way to tell it.
Rudy and Amy Zuidema run a husband-and-wife wine operation out of Napa Valley. Their business is more layered than most: they grow and sell their own wine, and Rudy consults other vineyards professionally. But their website treated all of it like a footnote. In an industry where perception is half the product, an unclear, outdated online presence wasn't just an aesthetic problem. It was a credibility problem.
02 · What we did
Clarify the story, then build a site worthy of it.
Zuidema Wines isn't a simple storefront. It's a brand with multiple services, a distinct personality, and a specific audience that needed to feel something when they landed on the site. We worked with Rudy and Amy to identify their key messages, built a moodboard to capture the visual ethos they were after, and wireframed the experience before a single design element was touched.
What we shipped
- Deep discovery to map their business model, goals, and audience
- Messaging clarification across vineyard, wine sales, and consulting services
- Moodboard to establish visual tone and brand ethos
- Wireframe to define the user experience before design began
- Full development, launch, and ongoing support
03 · The result
The new site clearly communicates who they are, what they do, and why it matters across all three of their services. Both owners said it accurately captured their ethos. In the wine industry, that alignment between brand and perception is the whole game.
04 · In their words
★★★★★
We worked with Isaac to reimagine our website to better fit our evolving business needs.
Isaac assessed our unique business model and mapped out a step-by-step plan to highlight our primary focus while maintaining the personality of our business. Regular touch bases kept the project on time and we are very pleased with our new website.
Rudy & Amy Zuidema, Owners, Zuidema Wines
