The Challenge
Slicecraft is a premium single-slice pizza, salad, and cheesesteak concept opening in Big Lake, Minnesota, launched by Veranova Brands. Their in-house design team had already developed the brand. What they needed was a development partner who could execute it faithfully in Framer, fast, and without friction. The bar was high: a food concept lives and dies on visual appeal, and the website needed to make people hungry before they ever walked through the door.
Our Strategy
This was a development partnership, not a full design build. Veranova's in-house team owned the creative direction. Our job was to take that direction and bring it to life online, precisely, quickly, and with close collaboration throughout. We worked in coordination with their design team to understand the brand, the concept, and the launch timeline, then built and launched a Framer site that gave Slicecraft a stunning digital presence on day one. Key Actions - Discovery and coordination with Veranova Brands' in-house design team - Framer development build faithful to the established brand direction - Close collaboration with the client throughout, responsive to feedback and fast on changes - Launch-ready delivery timed to the restaurant opening
The Results
website visits in the first 30 days
on-brand, launch-ready website delivered for opening day
Veranova Brands relationship. A parent company with multiple concepts to build.
The Final Product
