Retail · Minnesota

Wonder Magnetics

A pre-launch toy startup's site, built for parents and investors alike.

See all workOne project. One clear business job.
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All work
Industry
Retail
Location
Minnesota

01 · The before

A startup with an investor pitch in the pipeline needed a website that could hold up in a Series A conversation.

Wonder Magnetics is a premium children's toy company built around proprietary magnet technology, with novel, magnet-first educational toys designed around Montessori learning methods. The company was pre-launch with two simultaneous audiences to impress: parents browsing for premium toys, and Series A investors evaluating whether this was a fundable business. A generic or unpolished website would fail both.

02 · What we did

Build a website that works as hard in an investor deck as it does in a shopping cart.

A pre-launch ecommerce site for a children's brand pitching to investors needs to do two very different jobs at once. For parents it needs to communicate the product clearly, establish trust, and make purchasing easy. For investors it needs to signal a serious operation with a credible brand and a real go-to-market foundation. We built with both audiences in mind throughout.

What we shipped

  • Discovery to understand the product, target parents, and investor pitch context
  • Moodboard to establish a premium, child-development-forward visual direction
  • Wireframe and UX designed for both consumer ecommerce and investor credibility
  • Full website and ecommerce store build, quality control, and launch

03 · The result

300K

raised in Series A funding, with the website supporting the raise

Wonder Magnetics launched with a polished website and ecommerce store that served both their consumer launch and their fundraising pitch. The company raised $300K in Series A funding.

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The questions founders actually ask.

Do I actually own the site?+

Yes. The work is yours, and the system is built to remain useful beyond the engagement.

How fast is it built?+

Timing depends on scope. The first conversation gives you a realistic plan, not a manufactured deadline.

Can you help us get found in Google and AI?+

Yes. Search and AI visibility are treated as infrastructure, not an afterthought.

Is it just you?+

4th Street works as a focused team and brings in the right specialist support for the job.

Can I make edits myself?+

Yes. The build can be structured so your team can handle routine updates without breaking the system.