The Challenge
Wonder Magnetics is a premium children's toy company launching in 2026 under PSI (Polarstar Innovations), the same parent company behind Fan Pivot. Their product line is built around proprietary polymagnet technology, novel, magnet-first educational toys designed to promote child development using Montessori-based learning methods. The company was pre-launch with two simultaneous audiences to impress: parents browsing for premium toys, and Series A investors evaluating whether this was a fundable business.
Our Strategy
A pre-launch ecommerce site for a children's brand pitching to investors needs to do two very different jobs at once. For parents, it needs to communicate the product clearly, establish trust, and make purchasing easy. For investors, it needs to signal a serious, professional operation with a credible brand and a real go-to-market foundation. We followed our full production process, discovery, moodboard, wireframe, design concepts, build, with both audiences in mind throughout. The result was a launch-ready website and ecommerce store that gave Wonder Magnetics the digital infrastructure for their market debut and their fundraising conversations. Key Actions - Discovery to understand the product, target parents, and investor pitch context - Moodboard to establish a premium, child-development-forward visual direction - Wireframe and UX designed for both consumer ecommerce and investor credibility - Design concepts with collaborative client review - Full website and ecommerce store build, quality control, and launch
The Results
raised in Series A funding. The website supported the raise.
launch-ready ecommerce store built for a product entering a competitive market
PSI portfolio companies built. Fan Pivot and Wonder Magnetics.
The Final Product
