01 · The before
A new restaurant concept needed a website that could match the brand their in-house team had built.
Slicecraft is a premium single-slice pizza, salad, and cheesesteak concept in Big Lake, Minnesota, launched by Veranova Brands. Their in-house design team had already developed the brand. What they needed was a development partner who could execute it faithfully in Framer, fast, and without friction. A food concept lives and dies on visual appeal, and the website needed to make people hungry before they ever walked through the door.
02 · What we did
Execute the vision their design team had built, with the speed and quality a launch demands.
This was a development partnership, not a full design build. Veranova's in-house team owned the creative direction. Our job was to take that direction and bring it to life online, precisely, quickly, and with close collaboration throughout.
What we shipped
- Discovery and coordination with Veranova Brands' in-house design team
- Framer development build faithful to the established brand direction
- Close collaboration throughout, responsive to feedback and fast on changes
- Launch-ready delivery timed to the restaurant opening
03 · The result
4,000+
website visits in the first 30 days
Slicecraft launched with a website that matched the premium concept they'd built, pulled over 4,000 visits in its first month, and gave the brand a credible digital presence from day one.
04 · In their words
★★★★★
4th Street was very communicative and did great work on a number of projects I had with them.
Their ability to understand my needs and quickly execute on changes is a breath of fresh air!
Shaz Khan, Co-Founder, Veranova Brands / Slicecraft
