Brandon Cole Widener

How a California filmmaker went from sending individual project links to having a premium portfolio site that positions him as a high-end producer, and brought him back for a second project.

Website

Back

Brandon Cole Widener

How a California filmmaker went from sending individual project links to having a premium portfolio site that positions him as a high-end producer, and brought him back for a second project.

Website

Website

Back

The Challenge

A new production company needed an identity before it had a portfolio to show.

A new production company needed an identity before it had a portfolio to show.

Lucero Film is a premium video production company founded by Brandon Widener in California. Unlike a rebrand or refresh, this was a launch: a new company entering a competitive market with no existing website, no established visual identity, and no digital presence to lean on. The challenge wasn't updating what existed. It was building something from nothing, and making sure what got built could stand alongside more established players from day one.

Our Strategy

Help Brandon articulate the vision, then build a site that made it real.

Help Brandon articulate the vision, then build a site that made it real.

We ran our full production process: discovery to understand Lucero Film's brand, coaching philosophy, and how Brandon wanted to position the company in a competitive market. When there's no existing brand to reference, the work starts with bigger questions: What is this company trying to be? Who is it for? What should someone feel when they land on the site? From there, moodboard, wireframe, design concepts, and build, with the added layer of helping shape the brand narrative itself alongside the site. Key Actions - Deep discovery to define brand vision, positioning, and target audience for a new company - Brand narrative refinement to articulate what Lucero Film stands for - Moodboard and visual references to establish brand identity from scratch - Wireframe and UX to map the portfolio and services experience - Full design concepts, build, quality control, and launch

The Results

1

1

production company launched with a credible professional presence from day one

2

2

sites built for Brandon. He came back, again.

0

0

days spent competing without a website that matched the ambition

The Final Product

Their ability to understand my needs and quickly execute on changes is a breath of fresh air!

Shaz Khan /

Co-Founder Tonos Pizzeria & Cheesesteaks

Ready to be found?
Let's build together.

Book a 30-minute intro call. No pitch deck, no pressure. Just an honest conversation about your site and where it stands.

Approximate annual revenue

What website package are you interested in?

We'll send you a short email to schedule an intro call

Please provide a phone number as a fallback form of communication if we can't reach you by email

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Page 1 / 1

Their ability to understand my needs and quickly execute on changes is a breath of fresh air!

Shaz Khan /

Co-Founder Tonos Pizzeria & Cheesesteaks

Ready to be found?
Let's build together.

Book a 30-minute intro call. No pitch deck, no pressure. Just an honest conversation about your site and where it stands.

Approximate annual revenue

What website package are you interested in?

We'll send you a short email to schedule an intro call

Please provide a phone number as a fallback form of communication if we can't reach you by email

Add-Ons

Select any that apply

By submitting, you agree to our terms of service.

Page 1 / 1

Their ability to understand my needs and quickly execute on changes is a breath of fresh air!

Shaz Khan /

Co-Founder Tonos Pizzeria & Cheesesteaks

Ready to be found?
Let's build together.

Book a 30-minute intro call. No pitch deck, no pressure. Just an honest conversation about your site and where it stands.

Approximate annual revenue

What website package are you interested in?

We'll send you a short email to schedule an intro call

Please provide a phone number as a fallback form of communication if we can't reach you by email

Add-Ons

Select any that apply

By submitting, you agree to our terms of service.

Page 1 / 1

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