01 · The before
A new production company needed an identity before it had a portfolio to show.
Lucero Film is a premium video production company in California. Unlike a rebrand or refresh, this was a launch: a new company entering a competitive market with no existing website, no established visual identity, and no digital presence to lean on. The challenge wasn't updating what existed. It was building something from nothing that could stand alongside more established players from day one.
02 · What we did
Help the founder articulate the vision, then build a site that made it real.
New company launches require a different kind of discovery. When there's no existing brand to reference, the work starts with bigger questions: what is this company trying to be, who is it for, and what should someone feel when they land on the site? We worked closely with Brandon to refine those answers before touching a single design element, then shaped the brand narrative alongside the site.
What we shipped
- Deep discovery to define brand vision, positioning, and target audience for a new company
- Brand narrative refinement, helping articulate what Lucero Film stands for
- Moodboard and visual references to establish brand identity from scratch
- Wireframe and UX to map the portfolio and services experience
- Full design concepts, build, quality control, and launch
03 · The result
2
sites built for the same founder. He came back for the second.
Lucero Film launched with a site that gave the company immediate credibility in a market where visual presentation is everything. Brandon didn't have to spend months building up to a professional presence. He started there.
