01 · The before
A filmmaker with a standout reputation and a website that didn't show it.
Brandon Cole Widener is a premium video producer in California. His reputation, creative style, and eye for storytelling set him apart in a competitive industry, but his website wasn't keeping up. In a field where clients hire on feel as much as credentials, an outdated portfolio was costing him credibility before a conversation started. He was sending individual project links instead of a cohesive experience, which made him look like everyone else when he clearly wasn't.
02 · What we did
Build a site as intentional and distinctive as his work.
We didn't start by opening a design tool. We started by trying to understand Brandon, his industry, his aesthetic, and how he wanted people to feel when they landed on his site. From there we built a moodboard to lock the visual direction, mapped the structure before touching a single design element, and collaborated closely on concepts. The result gets out of the way and lets the work speak.
What we shipped
- In-depth discovery to understand brand, audience, and creative expectations
- Moodboard creation to define visual direction before design began
- Wireframe built to map the experience before any visual work started
- Collaborative design process to make sure Brandon's voice came through
- Final content integration, polish, and launch
03 · The result
2
sites built. Brandon came back for a second project.
Before the redesign Brandon was hesitant to send his site to prospective clients, and was reduced to sharing individual project links. Now he sends one URL and it does the job. The site positions him clearly as a premium producer, and he stopped being compared to cheaper services.
04 · In their words
★★★★★
I really couldn't recommend working with Isaac enough because he really cares about the final product and that you're happy.
Brandon Cole Widener, Filmmaker and Video Producer
