01 · The before
A serious fitness coach with no website and no way to look like one.
Jake Wells runs a personal coaching business out of Colorado, helping aspiring lifters and athletes reach their fitness goals. His coaching is legitimate and his results are real. But without a website, he had nothing to hand a prospect. Every sales conversation started from scratch, with Jake having to build trust that a website would have already established.
02 · What we did
Give Jake a professional home base that does the heavy lifting before the first conversation.
We ran discovery to understand Jake's brand, coaching philosophy, target athletes, and competitive landscape, then built a moodboard to define a visual direction that felt serious without being generic. Fitness is a crowded, template-heavy space online, so differentiation through visual identity mattered more than average here.
What we shipped
- Discovery to understand brand, target athlete, and competitive positioning
- Moodboard to establish a visual identity distinct from generic fitness templates
- Wireframe to define the user journey from landing to inquiry
- Full development, launch, and handoff
03 · The result
Jake now has a professional website that establishes him as a credible, established coach before a prospect ever picks up the phone. He can differentiate himself from cheaper, less serious services and enter sales conversations with the credibility already built.
