The Challenge
Boost Creates is a video production agency based in Minneapolis. They'd evolved. New branding, stronger portfolio, clearer positioning. But their website was still showing the old version of them. For an agency that sells creative services, that gap isn't just cosmetic. A website that doesn't reflect the current brand actively works against the sales process, creating friction where there should be confidence. Prospects were landing on something that didn't match what Boost Creates had become.
Our Strategy
This was a rebrand alignment project as much as a website build. The creative direction was already in motion. Our job was to build a digital home that matched it. We followed our full production process: discovery to understand the updated brand, portfolio, and target clients, a moodboard to lock in the visual direction, a wireframe to map the experience, and collaborative design and development through to launch. The result is a clean, modern site that finally matches the quality and style of the work Boost Creates is producing. Key Actions - Discovery to understand updated branding, portfolio, and client positioning - Moodboard to establish the visual direction in alignment with the new brand identity - Wireframe and UX to map the portfolio and services experience - Collaborative design concepts with client review - Full build, quality control, and launch
The Results
website that finally matches the brand and contributes to the sales process
disconnect between the brand Boost Creates had built and what prospects were seeing
clean, modern portfolio experience built to convert creative service inquiries
The Final Product
